Flashback 1999 Web Marketing Tips 2
2. Think before you link
Success in offline ventures is sure to equal success online, right? The answer is no. Some products and services are just not a good fit for Internet sales.
Think objectively about what you have to offer. Are the costs of shipping and handling going to make sale prices too high to entice buyers? Does the item need the touch of a practiced, personal salesperson? Can your prices stand up against the stiff competition online and off? Are the items too delicate or expensive to ship practically?
Giving your products this honest scrutiny can save you a lot a time and expense. Don’t take your business and your money out on a limb.