Flashback 1999 Web Marketing Tips 3
3. Don’t neglect the real world
Some Internet stores seem to think that all a business needs to pull in online sales is a good shopping cart and secure credit card transactions. Don’t make that mistake yourself. A majority of “online” sales come from a customer accessing a site for information and comparison, then picking up a phone and calling in their order.
It is critical to always include contact information and display it prominently on each page. Give your business solidity by providing its street address and telephone numbers (toll-free is best). Not only will you make it easier for customers to order; you’ll assure them that you’ll be easy to contact for customer service should anything go wrong.