Flashback 1999 Web Marketing Tips 4
4. Shameless promotion can lead to an embarrassment of riches
You’ve create your online gem of a storefront, stocked it well and made it easy to buy your product. Now all your customers have to do is find you… but the Internet is not the Yellow Pages and the search engines are as likely to send your customers to your competition as they are to you.
You have to lead your customers to your store by the hand and conventional advertising can sometimes make or break an Internet site. Give buyers every opportunity to find your URL in conventional magazine, newspaper or mass media advertising. These days, leaving off your Internet address is like leaving off your phone number. Be sure to print it on any promotional item you offer and include it on your business card and letterhead.
While you’re at it, create a short and professional sig. file (signature file) to display at the end of every email you write. Your email software should have this option under the preferences menu.