Flashback 1999 Web Marketing Tips 9
9. Where do you want me to go today?
(Note: This was a play on some company’s tagline “Where do you want to go today?” Bonus points if you remember the company.)When you’ve designed an ad that makes people want to click, be sure you’re sending them to the right place. Pointing to your home or index page is not always the smart choice. If your product or service has caught someone’s attention, you don’t want to force him or her to search through a series of pages to get where your ad promised to take them.
But where to send them? If you’re collecting information for future leads, take the person straight to your forms or survey page. If you’re featuring a product you want them to buy or download, take them directly to the specific product page
Visitors will appreciate your efforts to save them time and energy by pointing them in the right direction. And, if you’ve designed your pages with ease of navigation in mind, they will likely repay you by visiting a few more pages after the business is done.